SDC Ventures takes on Seeking Arrangement over Sugar Relationship Concept

Press release piece commissioned by the SDC Ventures' CEO aimed as part of a group of strategies toward market expansion. The piece was published on Ourfinancedaily which is part of Sun Media Corporation, Canada's largest newspaper publisher, based on the circulation of paid and free newspapers. I consider the publishing a small but significant achievement given the standard of writing chosen by Stefan Kachakov.  

August 25, 2018 - SDC Ventures, the German start up which launched the dating site Mysugardaddy.eu is preparing to launch the first ever dating website in the genre which will cater exclusively to authentic sugar babies and daddies. The unconventional, yet growing global lifestyle phenomenon known as sugar dating has had its rough phases with reported criminal cases, political scandals and the spread of the concept as a form relationship detached from emotions, consisting only of covet, ambition, and exchange of interests based on material elements.

The new makeover project promises to tackle the general misjudgement toward the so called sugar daddies or babies by enabling genuine couples of an assertive nature, in so far as their relationships are concerned, to express their interest in the kind of people they find appropriate. With this in mind, the new façade will produce regular content aiming at the paradoxes, double standards and hints in our daily lives which show with evidence the unnecessary hassle is only a matter of terminology.

"We are living in an era where the genuine public in this niche simply does not have a platform through which they can have a voice. If you look at the online dating industry it is clear what its evolution shows us: First, virtual sexual interaction through the internet through porn, through to online general dating and now online dating with a very specific person from a specific financial layer of society. This is the inevitable course of evolution being suppressed by traditionalists. It is the time someone cleans up this mess!" - Stated Phillip Cappelletti, Co-founder of SDC Ventures

Mysugardaddy also pledges to do so by applying the real concept upgrading its moderation strategies more accurately not only assessing what public content should be available but also screening each applicant by means of written request question answer applications.